You have been called upon to create a poster for the local Chamber of Commerce, or whatever they call it where you live. A co-op of businesses that help drive interest in the community, the ‘Chamber’ needs your help.
And an image… a really good image.
The gig is a poster – large and vertical. It has to ‘read’ from quite a distance, so small subtle nuances may be lost. Or may not be… your gig is to get all the info into the shot that you can… just make sure that the small details are not NECESSARY to tell the story.
Maybe it’s great or maybe it sucks… or maybe it is way better than some other town.
You can approach it any of those ways:
1. Chamber of Commerce wants to lure folks to your town because of all the great weather you have.
2. Chamber wants to prepare for some inclement weather with a notice to “be prepared”.
3. Chamber wants to show how great their weather is by poking fun at some other towns weather (like West Palm Beach showing surfers with snow shovels and a headline of ‘Surfing in Minneapolis? Ain’t Happenin’, Dudes…”
Look at your vision statement.
Review your tear sheet assignment.
Create a proposal for the Chamber.
Proposals due next Monday – August 5 – yeah, we do this on P52 PROS occasionally.
Remember I said “Real World”?
Proposals go in the comments section here on this post.
Yes… it is sort of a rush job. They happen.
They happen a lot in this business.
Color. (Bright if possible)
Your vision is fine… do YOUR shot.
It is important to make this shot grab the attention of folks coming into your area of town. They are only printing 25 of these very large posters, so make the image as dynamic as possible.
Someone was asking for an idea for a proposal… remember that this is a simple proposal, not a bid or a response to an RFP. We will get to those for sure.
Don Giannatti Photography
224 N 5th Ave, Phx, AZ
602 814 1468
Thanks for the opportunity to work on this image for the Chamber.
As per our discussion earlier today, I have put together the following image proposal. It will be inexpensive to produce, and I believe it will do exactly what we need it to do.
My shot will be of a woman holding a snow shovel, with her beach umbrella, flip-flops, beach hat, cooler, bag with towels and other “beachy” looking stuff all around her. She will have a one-piece swimsuit under a white beach ‘cover up’… the look on her face will be one of total confusion.
Blonde model, 30-40 years old, attractive and with a great ‘personality’ to help sell the idea is who I will be looking for. We will contrast our sunny and welcoming winter weather with the colder climes of our Northern friends… heh.
I plan on shooting this on a light blue background in the studio. I will have to have 200 pounds of sand brought in, but that is still within our budget. I would like to shoot this on Thursday morning. If you know of anyone you would prefer me to use, let me know.
Otherwise I will be booking through the Leighton Agency. Let me know what you think.
1. Check file name / EXIF Data file name as well
2. Make sure it is no longer than 1000 pixels, and if possible no taller than 700 pixels.
3. Make sure you use “Save For Web and Devices” – High Quality (60)
Then make sure you register for the correct Webinar.