Assignments Blog

Jul 29th

Assignment Five: A “Weather” Poster

Posted by with 46 Comments

rio-5

You have been called upon to create a poster for the local Chamber of Commerce, or whatever they call it where you live. A co-op of businesses that help drive interest in the community, the ‘Chamber’ needs your help.

And an image… a really good image.

The gig is a poster – large and vertical. It has to ‘read’ from quite a distance, so small subtle nuances may be lost. Or may not be… your gig is to get all the info into the shot that you can… just make sure that the small details are not NECESSARY to tell the story.

The Story:

“Weather.”

Maybe it’s great or maybe it sucks… or maybe it is way better than some other town.

You can approach it any of those ways:

1. Chamber of Commerce wants to lure folks to your town because of all the great weather you have.

2. Chamber wants to prepare for some inclement weather with a notice to “be prepared”.

3. Chamber wants to show how great their weather is by poking fun at some other towns weather (like West Palm Beach showing surfers with snow shovels and a headline of ‘Surfing in Minneapolis? Ain’t Happenin’, Dudes…”

Look at your vision statement.
Review your tear sheet assignment.

Create a proposal for the Chamber.
Proposals due next Monday – August 5 – yeah, we do this on P52 PROS occasionally.

Remember I said “Real World”?

Proposals go in the comments section here on this post.

Yes… it is sort of a rush job. They happen.

They happen a lot in this business.

Specifics:
Vertical.
Color. (Bright if possible)
Your vision is fine… do YOUR shot.

It is important to make this shot grab the attention of folks coming into your area of town. They are only printing 25 of these very large posters, so make the image as dynamic as possible.

Someone was asking for an idea for a proposal… remember that this is a simple proposal, not a bid or a response to an RFP. We will get to those for sure.

SAMPLE PROPOSAL

Don Giannatti Photography

224 N 5th Ave, Phx, AZ

602 814 1468

Arthur DiRecteur,

Thanks for the opportunity to work on this image for the Chamber.

As per our discussion earlier today, I have put together the following image proposal. It will be inexpensive to produce, and I believe it will do exactly what we need it to do.

My shot will be of a woman holding a snow shovel, with her beach umbrella, flip-flops, beach hat, cooler, bag with towels and other “beachy” looking stuff all around her. She will have a one-piece swimsuit under a white beach ‘cover up’… the look on her face will be one of total confusion.

Blonde model, 30-40 years old, attractive and with a great ‘personality’ to help sell the idea is who I will be looking for. We will contrast our sunny and welcoming winter weather with the colder climes of our Northern friends… heh.

I plan on shooting this on a light blue background in the studio. I will have to have 200 pounds of sand brought in, but that is still within our budget. I would like to shoot this on Thursday morning. If you know of anyone you would prefer me to use, let me know.

Otherwise I will be booking through the Leighton Agency. Let me know what you think.

Thanks again,

Don”


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  1. Ian York
    August 3, 2013 at 9:36 am

    To Barry Cade
    Broadway Parish

    Ref – Poster – Enjoying the summer sunshine in Broadway.

    Thanks for the opportunity to work on this image for Broadway Parish.

    Following on from our discussions this morning, I am pleased to provide the following proposal to help promote Broadway with a poster campaign.

    We all know that Broadway Tower is an iconic symbol for the area, standing proudly on the top of Beacon Hill, overlooking the village and the surrounding vale. The name Broadway also symbolises entertainment and theatre and is a place where everyone one has fun.

    I would like to combine both of these ideas and show the Tower on a lovely sunny day, backed by white clouds and blue sky, with a few people gathered around the base enjoying themselves. On the poster, written below the image of the tower there will be a simple tagline :-

    A Summer of Theatre
    Broadway – Worcestershire

    The weather forecast is excellent over the next few days so I propose taking the shot either Tuesday or Wednesday, using the afternoon sun to light the Tower and showing the vale in the background. To keep within the cost profile we discussed, I do not plan an elaborate set up and would prefer to utilise any visitors who are there at the time.

    I am very excited about this opportunity and following on from this would love to discuss further ideas I have for promoting the village.

    Regards

    Ian

    Ian York Photography

    • Don
      August 4, 2013 at 1:39 pm

      That is a very nicely done letter.
      You give the right amount of information as well as present some slight variations.

      However, the copy is not in your assignment. (Unless it is) Don’t offer taglines and such as those are usually a different department or have been given to you before the shoot.

  2. Damian Powell
    August 4, 2013 at 12:27 pm

    Damian Powell Photography
    123 Fake Street
    Redditch
    Worcestershire

    Dear Helen Hywater,

    Thanks for your interest in my photography and for the opportunity to submit a proposal for your review.

    In order to convey the message that Redditch is currently experiencing record breaking, high temperatures and that sun burn is an unusual, but real possibility – even in Redditch – I have devised the following scenario: A shot of a bottle of sun block in a bold, primary colour, against a contrasting background. Next to the bottle, in a matching colour, there will be large text which reads:

    E v e n i n
    REDDITCH
    y o u c a n
    s t i l l
    B U R N

    The image will be simple and instantly understandable from a distance, even without the supporting text. It will be inexpensive and quick to produce which will help us to get the melanoma-combatting message out there as soon as possible.

    I hope this proposal is to your satisfaction. If you have any questions please feel free to contact me. I am excited by the possibility of being able to produce material for my home town.

    Many thanks,
    Damian.

  3. Don
    August 4, 2013 at 1:42 pm

    Damien…

    Too much emphasis on the message on not enough on the photo. Take out the ‘copy’ part as they are not coming to you for that – only the image.

    If you want to include the text as the hypothetical text they sent to you, then that would be ok.

    “Your copy,

    “E v e n i n
    REDDITCH
    y o u c a n
    s t i l l
    B U R N”

    Could fit nicely in the space….

    I will also shoot some that leaves copy area at the top and at the bottom of the image…”

    • Damian Powell
      August 5, 2013 at 8:20 am

      Ahhh, yes. Fair point! Here’s my revised version. I’m trying to convey that I’m thinking about the poster as a whole without actually saying that explicitly (because it’s not my job, as you pointed out). The problem I have is that thinking about the end result, and combining that with the sort of setups I tend to go for (very simple, often graphic) leaves me with very little to say about the actual image. A tricky situation, for sure.

      ——–

      Dear Helen Hywater,

      Thanks for your interest in my photography and for the opportunity to submit a proposal for your review. I am excited by the possibility of being able to produce material for my home town.

      Based on your criteria (an image that will convey the dangers of the recent extra-sunny weather we’ve been having, on a poster that should be obvious from a distance) I have devised the following shot:

      There will be a large, yellow bottle of sun block with a drip of sun cream running down the side. The background will be a contrasting colour – in this case a sky blue to evoke the feeling of being outdoors. The bottle will be in the left 50% of the image leaving room for your copy (“Even in REDDITCH you can still BURN”) on the right hand side. I will also shoot some versions where there is room for the copy at the top of the image with the bottle filling the bottom 50%. The image will be simple and obvious in order to clearly convey the message, even from a distance.

      I hope this proposal is to your satisfaction. If you have any questions, please feel free to contact me.

      Many thanks,
      Damian.

  4. Brady
    August 4, 2013 at 8:01 pm

    Brady Wolf Photography
    PO Box 30872
    Seattle, WA
    (206) 395-6259

    Loris Pennypincher,

    Thanks for the opportunity to work on this image for the Chamber.

    As per our discussion earlier today, I have put together the following image proposal. It will be inexpensive to produce and I believe it will highlight Seattle’s great summer weather.

    My shot will be a man decked out in raingear – rain paints, jacket and hood – carrying an umbrella in one hand and his suitcase in another. He will be standing on a sunny, local beach with iconic Mt. Rainier and blue skies in the background. All around him will be beach goers in summer attire doing typical summer activities. The look on his face will be perplexed and confused.

    Average looking model, 40~50 years old, with very expressive face. We will highlight the misperception about summer in Seattle.

    I plan on shooting this next week on location along Lake Washington.

    Let me know your thoughts.

    Thanks again,
    Brady

    • Don
      August 5, 2013 at 3:48 pm

      Yes. You spelled it out nicely and gave them the opportunity to come back with changes. Well done.

  5. andras deme
    August 4, 2013 at 8:26 pm

    Andras Deme Photography
    2/9 Walpole Gardens,
    London, UK

    +44 79283 92818

    Dear Ms Wendy Reins Cumming,

    I am writing to follow up your email regarding the Summer Poster Project. I was very happy to receive your request.
    I understand the brief was to create a humorous image poking fun at the London summer weather.

    My approach will be very straight forward and simple to execute. Imagine a typical Londoner in his mid 30s wearing a shirt and tie. Catching him unaware is a splash of water in his face, despite him holding an umbrella, leaving him drenched and very surprised, with a priceless expression on his face. There will be sufficient space for copy if needed.

    I am planning to shoot this in my home studio on Tuesday afternoon and Im happy to arrange the talent through my local agency making sure that I am within our budget.

    Please contact me at your earliest conveniance to confirm you are happy with the plan as above.

    Kind Regards,

    Andras Deme

    • Don
      August 5, 2013 at 3:49 pm

      Acknowledge the brief, add your twist and give them an opportunity for comment. Well done.

  6. Michael Kruger
    August 5, 2013 at 12:20 pm

    Michael Kruger Photography
    18 Gold Street
    Silvertown, UK

    +44 12345 12345

    Dear Ms Moneypenny,

    Thank you for the opportunity to work with the Chamber on this poster.

    At our meeting we discussed the importance to draw attention to the risk of forest fire due to the recent hot weather. I have put together the following proposal.

    My shot will be a group of burnt matches sticked together on foam board to simulate a forrest, with only one match not burnt. I plan on shooting this on white background in the studio.

    The simplicity and ambiguity of the image will do exactly what we need – draw attention. The image will be inexpensive to produce.
    I am planning to shoot this beginning of next week. Please could you let me know your thoughts.

    Kind regards,
    Michael Kruger

  7. Pat Matthews
    August 5, 2013 at 2:00 pm

    Patrick Matthews Photography
    20 Main St
    Plainville, CT 06062
    860-555-1212

    Dear Mr.Smith,
    Thank you for your interest in Patrick Matthews Photography. As per our conversation on 8/2/2013 here is the image proposal for a poster for the Chamber of Commerce.
    My photo will be of an attractive young woman (early 20’s) walking through the center of town with an umbrella. The thought behind the image being “You can have fun in Plainville, no matter the weather. “
    I have some models in mind, however if you have someone you would like me to use please contact me as soon as possible. I plan on shooting this on location tomorrow, to accommodate the tight deadline.
    Thank again for this opportunity to work with the Chamber.
    Patrick

    • Don
      August 5, 2013 at 3:51 pm

      i would denote the wardrobe and prop ideas. These would play into the shot with a lot of emphasis.

      Is she shopping?
      Is she playing?
      Is she alone?

      Is ‘walking’ enough to show enthusiasm? Or should you suggest a scenario?

  8. Brady
    August 5, 2013 at 3:35 pm

    Don –

    I’m a bit confused by the parameters of the shoot. Got the weather aspect of it, but I’m unclear on weather the shot needs to be town/area specific, e.g. feature a local landmark to establish that its Seattle, not Phoenix or Miami, etc. A studio shot can emphasize weather, but wouldn’t be location specific, whereas an on-site photo will pin it to a region. The drawback is obviously “control” — the mountain can be a bit finicky about when/how it decides to come out and be photogenic, whereas the studio shoot is a bit more of a controlled situation. (Yes, better to learn this lesson now than later 😉

    • Don
      August 5, 2013 at 3:47 pm

      See how they are approaching it above. YOU have control of your brief… so lay it out according to how YOU think the brief should be done.

      I would try to get a location shot, but if the weather does not co-operate, spell out in your letter back to them how you will handle that challenge… A / B scenario.

  9. Bryan Lawler
    August 5, 2013 at 4:23 pm

    Bryan S. Lawler
    Chasing Daylight Productions
    416 N. Byers Ave.
    Joplin, MO 64801

    417.434.8734

    Dear Mr. Giannatti,

    Thank you for the opportunity to work with the Chicago Chamber of Commerce on this project. What a great message behind the campaign, “Relax, Refresh, Rediscover Chicago!”

    Being in Chicago this week I was drawn to the relaxing atmosphere of the shoreline, especial at the Navy Prier. My vision is simple and inviting in design. I will be shooting on location from the 15 story ferris wheel, at Navy Prier, shooting down Lakeshore Drive with the city skyline, city lights, and the sun going down in the background.

    If you have any questions or comment regarding my plans be contact me at your earliest convenience.

    Sincerely,

    Bryan S. Lawler

  10. Thadd Grant
    August 5, 2013 at 5:43 pm

    FrameworthyFotography by Thadd Grant

    Art Photobuyeur,

    As per our conversation yesterday, August 4th, regarding your needs for a weather poster, I am submitting the following proposal. It will be cost-effective to you and will provide striking work for your campaign.

    I will shoot an “Endless Summer” theme that will feature three attractive young men in surf gear with bright sunlight over their shoulders, which should drive home the summer theme. The subjects will be looking toward the horizon (beach) as though they are evaluating the surf conditions.

    I have three young men in mind who I work with frequently as models. They exemplify the shot’s intended goal and will work at my previously-quoted rate per model, per diem. I am available to complete the shoot on location at Wells Beach on Saturday, August 3rd or Sunday, August 4th, weather dependent. The forecast for both days is conducive to our needs so I expect to complete the shoot in one session.

    I believe that this fulfills your needs and creative vision. I thank you for allowing me the opportunity to help promote your town.

    Regards,

    Thadd Grant

  11. Bob White
    August 5, 2013 at 6:04 pm

    Bob White
    Blue Rock Creative
    6117 W Elder Rd
    Bellaire, MI 49615

    231.676-3644

    I.M. Encharj
    Alden Chamber of Commerce

    It was a pleasure speaking with you regarding the poster project for the upcoming
    annual “Blue Skies, Calm Waters” campaign. I am excited to offer the following image
    proposal for your consideration.

    My shot will be made overlooking Torch Lake at the village marina park. The image will include a street lamp and sitting bench purchased by the Chamber as part of previous years campaigns. Residents and frequent users of the marina will readily identify with the support provided by past Chamber projects and new visitors to the area will easily recognize the spot tying the location to the posters.

    Plans are to shoot the image the first on the week, I welcome any additional input you might offer. Thank you for the opportunity to support the Chamber efforts in promoting
    the Village of Alden.

    Best Regards,

    Bob

  12. Julie L'Heureux
    August 5, 2013 at 6:36 pm

    Sunlight Photography
    69 Broadway St
    Westford, MA 01886
    508-555-1212

    Re: – Poster – Enjoying the Boston Waterfront at Night

    Paul Guzzi, President

    Thanks for your interest in Sunlight Photography and our discussion on this project for the Boston Chamber of Commerce. I am pleased to provide the following proposal to help promote the Boston Waterfront with a poster campaign.

    I would like to take photos after dark highlighting the activity on the water, a vibrant business environment and that nightlife is an active part of Boston in the summer. I will be taking the photos this week as there is a good weather forecast for the next couple of days and also due to the tight deadline we discussed.

    To keep costs down I will not be using models but will be highlighting the environment at night. I am very excited about this opportunity and thank you for your time on this.

    Thanks again.

    Julie L’Heureux
    Sunlight Photography

  13. paul jackson
    August 5, 2013 at 7:44 pm

    DigitalLife Photography
    Ascot House
    Maidenhead
    Berkshire
    SL6 7BT
    0800 1234567
    01 March 2013
    Mr A.N Other
    Chamber of Commerce
    Maidenhead Town Hall
    High Street
    SL1 1LS
    Ref: Poster Campaign – Summer in the Home Counties

    Dear Sir,
    With reference to our conversation earlier today I would like to thank you for asking DigitalLife Photography to create a proposal for your planned “Summer in the Home Counties” campaign for 2013.
    As discussed the Home Counties have a number of very attractive and easily accessible tourist attractions that could be leveraged and we discussed a number of different approaches, including shooting within the Royal Parks using pictures of Windsor Castle as a backdrop.
    A quick study of feasibility has, regrettably and as feared, shown that we will not be able to use a picture taken within any of the Royal Parks or grounds without obtaining, and paying the fees for, a Commercial Photography license granted by the Royal Parks Commission. Having called them for more details it appears that we would not be able to obtain one within the time frame outlined for the poster shoot so unless you can confirm the Chamber of Commerce has access to a valid one that we could leverage this approach would be a non-starter.
    I propose therefore that we move forward with the second approach we discussed depicting a more traditional summer scene.
    As you are aware this summer sees the Ashes Cricket competition being played in the UK so to tie in with this, and to leverage the wider awareness in the UK this summer, I propose to shoot a “summer day out” scene shot at a local cricket club. In the foreground will be a shot of strawberries and cream sourced from a local farm, and a bottle of wine and glasses from a local vineyard, arranged on an empty (i.e. no people) table with an active cricket match (teams in whites) in the background. Focus will be on the strawberries and wine, with the background slightly out of focus. The food and cricket backdrop will be fairly low level in the shot with a large expanse of sky above.
    The shot itself will be shot in portrait with the food and cricket background being less than half of the image, with a large amount of (hopefully) summer sky above the scene.
    This large amount of sky will allow for your main text to be displayed.
    I propose not using any models in the picture as this will support the “summer is coming – where will you be?” messaging that you wish to depict. I believe this format will also show the message when posterised in large format and will be clear from a distance.
    I propose to shoot this at one of the local grounds depending on cricket schedules over the next couple of weeks prior to the deadline, and to this end, I have contacted a number of local club secretaries to confirm matches and willingness to participate.
    Please let me know if this matches your thinking given our discussions earlier, or if you would like any changes to the proposed shot.
    Thank you in advance for your time, and the opportunity to bid for this work and I look forward to hearing from, and working with you, in the near future.
    Yours sincerely,

    Paul Jackson
    DigitalLife Photography Limited
    0800 1234567
    07777 123456

  14. Miklós Marczis
    August 5, 2013 at 8:04 pm

    Marczis Photography
    Gyógyfű u 33
    Budapest, Hungary
    H-1122

    Dear Mr Commander,

    Thank you for the opportunity to participate in this project of my beloved hometown’s chamber. With reference to our telephone conversation about the new „weather” campaign, I created the following proposal on the basis of your brief. The shot will emphasize the good but sometimes too hot weather of the city.

    Picture/story:
    I would take a photo of a nice woman, dressed in a very fashionable way in mid summer, sitting on the steps of a nice historical building of the city. On her left foot she would wear a stiletto but her other foot would be in a bucket of water – in order to call the attention to how really hot weather we have this summer.

    Model:
    The model would be a 30-40 year-old lady, wearing a summertime dress, she is attractive in an elegant way.

    Location:
    I am planning to shoot this photo in front of the Opera House or close to the historical center. We need to get permission to shoot there, but I am sure the chamber can issue this document.

    Timing:
    According to the script, we need to shoot this picture early afternoon, with high sun position to show the real summer. If the weather is good, I can finish it within two weeks, preferably next Sunday.

    Budget:
    If you find this proposal acceptable, we can stay within the budget you mentioned.

    I hope that you will find our proposal attractive and the chamber will choose this concept. I look forward to discuss on the further details.

    Best regards,
    Miklós Marczis

  15. Tim Sebring
    August 5, 2013 at 9:04 pm

    Tim Sebring Photography
    1234 My Street
    Grove City, OH 43123

    Jonah Jamison,

    Per our telephone discussion, here is my proposal for the “Sunny in Grove City” campaign poster. I think that you will find it is inexpensive, yet covers the motif of the campaign very nicely.

    My shot will be a girl, standing atop a grassy hill with clear, summer weather in the background. The green grass tells of the bright summer season, but the girl is dressed in a winter snowsuit, hat, gloves, etc., holding a snow sled.

    The girl will be around nine years old, with an expression of extreme sadness on her face, lamenting the absence of her precious sledding snow. Her gaze can be towards the camera, or the ground, whichever you prefer.

    I think this shot will do a great job promoting the variety of seasons in the area, to attract residents and vacationers alike.

    Please let me know if this concept works well with your campaign.

    Thank you for your time,
    Sincerely,
    Tim Sebring

  16. Chris Aldridge
    August 5, 2013 at 10:06 pm

    CMAldridge Photography

    319 North Bend Rd
    Baltimore, MD 21229

    RE: Poster Promoting Catonsville Rails to Trails

    Thank you for the opportunity to produce an image for the Catonsville Heritage Trails projects tie in to the Catonsville Chamber of Commerce.

    My vision of the poster will connect the history of the Baltimore Street Cars to the development of the right of ways into outdoor activity trails. I feel that as the street cars were important to bringing commerce to the area 50 years ago, the trails those lines are becoming will be important for today’s area residents to enjoy the outdoors as well as the area restaurants and shops.

    I want to convey this by combining an image of a street car with an image of the trail, and how people are making use of them. Of course this will be a composite image. Fortunately, many street cars are preserved at the Baltimore Street Car Museum providing an opportunity to obtain a high quality image of a street car.

    This will be an excellent way to honor Catonsville’s history as a Baltimore suburb and convey it’s current relevance to bringing new businesses to the area.

    Best regards,

    Chris Aldridge

    • Chris Aldridge
      August 6, 2013 at 3:15 am

      It occurred to me this really doesn’t address the aspect of weather though…

  17. Chris Dean
    August 5, 2013 at 10:18 pm

    Woops! I only just saw this!

    Chris Dean Photography
    Bedminster
    Bristol

    Dear Mr Wurzel,

    Thank you for your enquiry.

    As per our telephone conversation, I’m very pleased to have the opportunity to produce the images to illustrate your upcoming campaign.

    I have a couple of different options, depending on the available weather at the time, and which of your proposed tag lines you decide to use.

    For sunny weather, I propose a pub-garden image, with bright light streaming through a perfect pint of cider, leaving plenty of space for your tag line “Think summer, think cider”.

    For rainy weather, I’m envisioning a grey and washed out image of a miserable-looking and soaking wet person at a bus stop, utilising your tag line of “No cider, no summer”.

    I’m really excited to work with you on this project and look forward to hearing from you. If you have any questions or would like to make any suggestions, please do get in touch.

    Many thanks

    Chris

  18. Stephanie Florence
    August 6, 2013 at 12:24 am

    Stephanie Florence Photography
    559 Rivers Edge
    North, Idaho

    Kaiser Sose,

    Thank you for considering me for the upcoming campaign focusing on the recreation opportunities of the valley.
    Given the time of year and our area’s most popular activities, my shoot will emphasize people out having fun on the river. I plan to highlight a few different scenes such as boating, water skiing and personal watercraft.
    As per your request, I will email these to you this afternoon. Please don’t hesitate to call if I can be of further assistance.
    Thanks again,
    Stephanie Florence

  19. Ann Wahome
    August 7, 2013 at 5:19 pm

    AnnW Photography
    1100 Rockville Pike
    Rockville MD 20666
    301-686-5222

    Dear John Squidward,

    Thank you for the opportunity to work on the image for the Rockville Sunny side Project. For this assignment the Brookside gardens is a great location, with all the flowers being in bloom it will make an excellent image for our city.

    I will be using a model in her 30’s, who will be wearing brightly colored summer dress and sandals. She will be sitting like you would at a picnic, having a drink while reading to show a relaxed laid back feeling. Please let me know if this works well for you. I am looking forward to hearing from you.

    Thanks
    Ann Wahome

  20. Tracy Sutherland
    August 7, 2013 at 5:20 pm

    (Late, but hopefully better than never)
    ********************************************

    Tracy Sutherland Photography
    PO Box 1234
    Squamish, BC
    V8B 0B8
    778-266-0325

    To: George Smith
    Chamber of Commerce

    Thank you for giving me the opportunity to work with you on this project.

    I will photograph one of the Extreme Fire Hazard signs that have been posted around town with dry vegetation in the background, allowing plenty of negative space for the text that you are planning to add. It will probably be a composite to allow each of those elements to stand out.

    The budget for this shot will be at the low end of the range we discussed.

    I am scheduling time for this shoot on the weekend, so please contact me by Friday to confirm that this meets your needs.

    Tracy

  21. John McAllister
    August 7, 2013 at 5:31 pm

    1234 London Rd
    High Wycombe, UK

    +44 7711 117711

    Dear Mr Taka Pitcher,

    I am writing in regard to the “Great British Countryside” poster campaign. I found our meeting productive and enjoyable, and I thank you for inviting me to tender.

    To summarise, the brief is to create a poster that targets Londoners to promote getting out and enjoying the surrounding countryside (and weather). The image should be presented in an “eye-catching” fashion with a “twist light-hearted of humour”.

    My approach will be create an image seen through the eyes of someone relaxing, reading a book while taking in the breath-taking views of the surrounding countryside. The reader is wearing eye-glasses and the scene within the frame of the glasses depicts a beautiful summer’s day whilst all without looks more drab and grey. Wandering across the scene is a cheeky, thirty to forty-something man in a waxed hunting jacket (for the parts of the body shown outside of the glasses) and wearing a sporty polo-shirt (when seen through the lens of the glasses).

    I will allow sufficient space for bold copy to the left.

    With the weather report showing favourable conditions this week, I am planning to shoot on location in and around the Home Counties as well as in the studio during over the next couple of days. I will arrange the talent through my local agency and ensure that I am within our agreed budget.

    Please contact me at your earliest convenience to confirm you are happy to proceed with the plan as outlined above.

    Yours faithfully

    John McAllister

  22. John McAllister
    August 7, 2013 at 8:30 pm

    As suggested by Don, I could have included a plan B in case of bad weather. Possibly along the lines of “…in the event of bad weather, I can provide a choice of scenic images taken over the last couple of months…”

    I could have also mentioned that the AD’s copy was:
    “Fancy a Change?
    Explore the Great British Countryside”

  23. Brent Davis
    August 8, 2013 at 4:09 am

    Ramona Howard
    Director of Tourism
    Oakdale Chamber of Commerce
    123 Main Street
    Oakdale, CA

    Dear Ms. Howard

    Thank you for contacting Brent Davis Photography today regarding a request for an image that captures the essence of our consistently sunny summer weather and the multitude of outdoor activities available here in Oakdale.

    Given all of the recreation opportunities our town has to offer, and taking into consideration Oakdale’s well known town tagline: “Cowboy Capital of the World”, I would like to propose that we combine the Cowboy tagline with several elements of outdoor activity into one photo.

    My proposal:

    Shoot the photo at Woodward Reservoir. Have a person out on the water paddle boarding with their dog (center of image); have a cyclist stopped to look at the paddle boarder (right side of image); have a horseback rider also standing watching what is happening in the water (left side of image). This would tie together our western heritage with some popular current activities that draw people to our area. I would propose shooting this either later in the evening or in the early morning to showcase the golden light of the day.

    An alternate proposal would be to take an evening shot emphasizing our rural setting with our beautiful star filled skies.

    My wife and I have the necessary sports equipment, and neighbors with horses who would be willing to assist with the primary proposal.

    Our weather forecast looks favorable for more continued sunshine so this shot should be able to be wrapped up within a couple of weeks. We’re allowing a little more time than normal for this to coordinate various people’s schedules. The alternative idea can easily be finished within a week, assuming clear evening skies that are the norm this time of year. Please feel free to contact me if you have any additional ideas or any questions.

    Best regards,

    Brent Davis

  24. Jorge
    August 8, 2013 at 4:25 am

    Jorge Rodriguez Santos

    Siem Reap, Cambodia

    +855 (0) 92692905

    Dear Mr. Jones,

    Thank you for the opportunity to work with the Chamber.

    I have put together an image proposal for your campaign. It’s a still life picture using locally produced rain gear. It is the rainy season and most people associate rainy weather with a somber mood and drab and lifeless colors. I will use locally produced raincoats in bright colors to create a rainbow. The purpose is to dispel the notion that rainy weather is somber and to forward the notion that the local rain gear is fashionable.

    The shoot will be done in a studio and I will need a selection of brightly colored rain gear. I will contact local manufacturers to secure the necessary gear. If there are any specific ones you would prefer me to contact, please let me know.

    Regards,

    Jorge

  25. Jon Mather
    August 8, 2013 at 6:44 am

    Jon Mather Photography
    Middle Swan, Western Australia
    0417 555 173

    Mr John Dory

    Thanks for the opportunity to work on this campaign for the Dept. of Fisheries
    .
    I am excited to have the opportunity to work on the weather warning campaign for the Western Australian fishing community.

    I have put together the following image proposal that will be inexpensive to produce, and I believe it will do exactly what we need it to do.

    My shot will consist of a life jacket floating down the Swan River with the Yacht Club slightly out of focus in the background and with plenty of room for typography.
    I plan on shooting this in early light but when the clouds are providing a dramatic backdrop to the scene.. I would like to shoot this on Sunday morning as the clouds clear Saturday night. If you have a particular section of the river you would like me to shoot in, please let me know.
    Otherwise I will be going ahead with the shoot. Let me know what you think.
    Thanks again,
    Jon Mather

  26. Duane Middlebrook
    August 9, 2013 at 2:37 am

    Duane Middlebrook Photography
    Sitio Ilaya, 5916 Brgy. Pulangbato
    San Juan, Batangas 4226
    Philippines
    Laiya Chamber of Commerce
    Laiya Road
    San Juan, Batangas 4175
    Philippines
    Dear Sir or Madame,
    Thank you for the opportunity to make a proposal for the Summer Poster Project highlighting our beautiful weather.
    Since our primary attraction is the sea toward the east, I will photograph a beautiful ocean sunrise signifying another wonderful day of swimming, scuba diving, or just laying on the beach. As it is now the rainy season and the weather may not cooperate, often there are dramatic skies to photograph after a storm. Either way the poster will be stunningly colorful, yet simple and easy to print locally. I am open to your thoughts and comments.
    I am eager to move forward on this project. Please advise me of your decision at your earliest convenience.
    Sincerely,

    Duane Middlebrook

  27. Nat Seymour
    August 9, 2013 at 11:45 pm

    Be Technical Graphics
    8040 161st Ave NE #401
    Redmond, Washington 98052

    Sandy Storm
    Manager
    Chamber of Commerce
    North Bend, Washington

    Hello Ms. Storm,

    I hope you have been well and my apologies on this somewhat tardy reply to your request – I just returned from a vacation and was unable to respond until today.

    Thank you for thinking of me for your poster photography. After review of our correspondence earlier this year, I propose a night image that advertises the clear skies in your area as well as your dry climate ideal for star gazing.

    The image I propose is a figure enjoying a starry night. The upper portion of the image will be stars against a black sky. Under those stars will sit an adult model, dramatically lit, looking upward to the heavens. Some local vegetation will be in the background and surrounding the model. Unless you have a preference I may use a male or female model depending on the best look for that setting.

    If this image meets your needs I will be happy to provide it by your required date of August 15th. Please let me know as soon as possible if this works for you.

    Thank you for your consideration,

    Nat Seymour

    • Nat Seymour
      August 14, 2013 at 8:18 pm

      [aside for class use only: THANKS to Julie Clegg for letting me use her STAR picture for this composite!]

  28. Sally Bair
    August 10, 2013 at 3:38 am

    54 Bair Road
    Hegins, PA 17938

    Dear Supervisor Chair Richards:

    Thank you for your request for a proposal to provide a photo for use on 25 posters strategically placed in the township to announce the new emergency alert system. Given the need for a powerful, attention getting shot that must be provided on a short timeline, I propose that a photo of an English Cocker Spaniel holding a hurricane warning flag in it’s mouth be shot vertically for this purpose. The shot will draw attention to the text on the sign which includes the information residents need to provide so they receive messages to their chosen resources promptly at the time of a local emergency.

    You are to be commended for securing the funds to launch this system. One of the lessons learned as a result of SuperStorm Sandy last year was that every community should have an emergency alert system in place.

    Thanks for the opportunity to provide the photo for the signs.

    Sincerely,

    Sally Bair
    Sally Bair Solutions

  29. Norbert f:11 Fuerst
    August 12, 2013 at 8:06 pm

    fuerstentum creative studios
    Bach 24
    6943 Riefensberg

    t: +34 555 123 30.30.60

    Dear mayor!

    Thanks for your confidence in my studios to create this poster shot for our village.

    After evaluating the brief I’d like to present you my proposal for this picture. To meet the budget I tried my best to keep cost low and I strongly believe this is going to meet your expectations for this poster.

    I’m going to show the beauty of the long warm summer evenings in our village. As outdoor sports are a main asset for the tourism marketing, I think showing young guys playing football in the evening would be great to get the message across. They’ll be dressed casual and play for fun. The picture should suggest that after the match they’ll go to the bbq and pick up some ribs and enjoy the beauty of these August evenings.

    I envision a silhouette of an action shot against some incredible evening sky, with vibrant orange clouds on deep blue, following the claim of the tourist office:
    ‘Summer evenings are quite special in Riefensberg’

    Per the forecast we’re expecting less perfect conditions by mid of the week, so I’d like to shoot this tomorrow in the early evening. I have already made contact with the manager of the soccer club and he told me they’ll have youth training in the afternoon, and he’s going to assist me in finding guys for this picture.

    Please tell me how you like this proposal,
    yours

    Norbert

    PS.: Please tell everybody this assignment #5, so the files should read 5, not 4 🙂

  30. Ty Wilda
    August 13, 2013 at 7:32 am

    ty wilda photography

    7351 E. San Alfredo Drive

    Scottsdale, AZ 85258

    480.526.2712

    Arthur DiRecteur

    Thank you for contacting me about preparing an image for the Sturgeon Bay, WI Chamber of Commerce.

    As per our discussion last week, I am pleased to present this proposal to help promote the upcoming summer tourist season in beautiful Sturgeon Bay. I will be conducting this at minimal cost to the city, but I believe it will capture the beauty and essence of Sturgeon Bay.

    My shot will be of the bay at sunset, including the many rays of last sun hitting the water, with a pontoon boat at camera right, in the middle-ground.

    The water will be calm to enhance the idea of relaxation and meditation, giving the viewer a sense of peace.

    I plan on shooting this on Wednesday evening.

    Thank you again for considering me and I look forward to working with you.

    Ty Wilda

  31. Jeff Mills
    August 14, 2013 at 7:57 pm

    Jeff Mills Photography
    123 W Main
    Middleton, ID 83644

    Sandra Jones,

    Thank you for the opportunity to work with you on this project.

    My concept is to highlight the many days of clear blue skies and sunlight that are so prevalent in this area. Keeping in mind the budget you have available for this project, I propose a simple but effective image that will tell the story. The shot will be of tall sunflowers, illuminated by the sun, with blue skies and hills as a backdrop. This will be a location shoot and I have a place in mind that will work out perfectly for this concept.

    I will deliver these images to you in digital format, by Friday, as requested . If you should have any questions, or wish to discuss any details, please do not hesitate to contact me.

    Thank you,

    Jeff

  32. Tim Lester
    August 17, 2013 at 3:19 am

    Dear Chamber Maid,

    Thanks for the call earlier today, it was good to talk with you and catch up. Sounds like the Tri-County Chamber of Commerce has been busy and have some great projects being worked on. We would love to work together on any of the projects.

    For your current Weather poster concept, we would like to offer the following proposal. Per your design idea, the poster will be vertical and we would like to offer multiple images displaying the a few activities available during our wonderful seasons. We would use models of various ages and genders, promoting our diverse area. For the images, we would use a few stock images of a child playing in snow and a person enjoying the fall weather with colorful trees. For summer images, we will have a model dressed in festive colors on the golf course – to promote our numerous golf courses in the area. To compliment the outdoor theme, we would have another model fishing on a popular lake in the area.

    We envision two(2) images on the top and bottom being horizontal layout and the other images in a vertical layout in the middle. Please review the attached sketch for this concept. There will be room for type near the top and bottom of the poster. We would be happy to stop by your office and discuss our concept and your idea’s, then we can finalize the concept and discuss your budget for this project.

    We are available to start shooting this project next week, so let’s begin this wonderful idea to promote our wonderful area.

    Thanks again for the opportunity.

    Tim

    Tim Lester
    Tim Lester Images
    10129 North Voorhees Road
    Edwards, IL 61528
    http://www.timlesterimages.com

  33. Leah Dodrill
    August 18, 2013 at 4:14 am

    3355 Rolling Creek
    Eugene, OR

    Dear Mrs. Henninger,

    I am writing regarding the “Find Your Ray of Sunshine” weather campaign. I am so pleased to be invited to submit a proposal to work with you on this project.

    The campaign consists of urging residents to get out and enjoy all our beautiful city has to offer, regardless of the typically rainy weather.

    My concept involves a student holding an umbrella, geared up for sport practice, smiling and looking happy. While the weather is obviously inclement with brooding skies the umbrella beams a ray of light down, over the student, thus surrounding the subject with a personal oasis of light. The message being that you can’t know what the weather will do in our area but go outside and enjoy yourself.

    I will design the layout to allow enough space for bold copy to one side of the subject.

    With the weather report showing hot and sunny days all week, I am planning to shoot indoors and then utilize a composite arrangement in production. I plan to arrange talent through a local talent agency, ensuring I am within the allotted budget.

    Please contact me at your earliest convenience to confirm and commence the project.

    I look forward to working with you.

    Thank you,

    Leah Dodrill

  34. shane ernest
    August 22, 2013 at 7:47 am

    Rare.
    Photography and Motion
    250 Grant Street
    Eureka, CA 95501

    Dear Arthur DiRecteur,

    I’m excited to begin working on this image with the Eureka Chamber of Commerce to support our local economy here in Humboldt.

    Based on our earlier conversation I’ve attached a proposal that will be under budget but still have high impact for attracting visitors to our area.

    We’ll focus on the ‘Old Town’ area within Eureka and it’s unique architecture, local stores, and cozy vibe. The image will be made in late afternoon or early morning so that we have moody lighting and hopefully some wet roads and fog to add some drama, or realism. Ideally, we’d have some people either having a meal outdoors at a local restaurant, or walking around town, but the shot is very weather dependent.

    You mentioned the possibility of copy with the image, which I believe will fit easily into the strong, geometric design of the image. We’ll also edit the image to add some warmth coming from within the buildings to contrast any blue caused by fog and rain. Should help keep everything looking inviting to visitors.

    If you have any other questions or comments please feel free to contact me. I’ll begin producing this shoot immediately to meet our deadline.

    Enjoy,
    Shane Ernest

  35. Don
    August 29, 2013 at 11:15 pm

    You guys just nailed it.

    You now have written your first letter to an art buyer. The next time it will be easier.

    And most of these are well written enough to earn your points.

    — don

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