Assignments Blog

Sep 15th

Assignment Nine: A Bed and Breakfast Ad

Posted by with 4 Comments

In this assignment, the design agency needs a new full page ad for a bed and breakfast/breakfast restaurant that opened in the downtown area of a small community.

The goal is to get people from the suburbs into the downtown for a pleasant weekend. Even if they only come for breakfast.

The breakfast area in the facility is elegant, and flooded with beautiful natural sunlight.

Their specialty is pastry, fancy bagels, breakfasts with fruit and grains and a tantalizing selection of teas and exotic coffee. This is an upscale breakfast experience and the customers are encouraged to take their time and savor their surroundings and their food.

Your job is to present an elegant breakfast setting that will draw people in – and that means a great photograph.

How you show this off is up to you, but they do want to feature at least a few of their breakfast items and presentations… how the food is delivered and presented to you.

You can shoot it in studio if you have the props, or go on location if you do not.

Shoot Ideas:

  • see if a local restaurant that is currently serving outside will let you shoot there. Offer them a print or two.
  • think about a metaphorical shot of a beautiful location
  • props… think props
  • light must be scrumptious indeed… like the food, it is all presentation

Some amazing shots to give you some inspiration.

Another group of images.

Lighting ideas:

Broad light feels like daylight… so think about some scrims (shower curtain stretched across PVC is a simple broadlight).

If you are going to use natural light in the shade, think about some reflectors to add a kick to the side, or from the back.

If you have great windows, use them. White cards and mirrors may be used to create some wonderful soft fill in front, and some specular highlights for fun.

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  1. Tracy Sutherland
    September 26, 2013 at 7:21 pm

    I won’t be at the webinar again this week, Don. Life is insane at the moment but since I can’t make the Saturday option because I will be at a (paid) photography shoot I am not going to complain.

  2. Aimee Lambes
    September 27, 2013 at 5:27 am

    I will be walking a relay leg in the Akron marathon Saturday, so I won’t be there for the review. And I don’t know if I uploaded to Saturday or Thursday. But it’s there somewhere. I will review the recording Sunday. Thank you!

  3. Ian York
    September 27, 2013 at 1:18 pm

    Don – Please can you remove my Breakfast image for the Saturday critique as I joined the Thursday session instead. Thanks – Ian

  4. Thadd Grant
    September 27, 2013 at 10:13 pm

    I won’t be available for the critique this week…gotta go out of town. I’ll check out the recording as soon as it’s posted.