Assignments Blog

Dec 28th

Assignment Twenty Four: “Your Town”

Posted by with 3 Comments

Your Town: An Editorial Shoot


Show us your town. It is a cover shot opportunity as well as an editorial ‘story’. Tell us something in about where you live in a set of shots meant to attract visitors and business.

Real world assignment.

Consider that an airline travel magazine is doing a story on your town. They need four shots for the editorial inside, and they need something special for the cover. They want a shot that says: “YOURTOWN” for the cover. The cover, which has big type on the top 1/4 of it remember, is to be in color, and it is a vertical shot. NO HORIZONTALS for the cover.

Inside can be a mix of verticals and horizontals – best for the shot is the best way to think of it, but I would make sure I mixed it up. All horizontals could mean no full page image… right? And no horizontals could mean no double truck (a two page spread). Be smart and savvy about their needs when shooting.

The editor is fine with portraits, fun, architecture, the town itself, an ‘iconic’ shot from the town or food that the town is known for… she wants one shot to be a “killer shot” for the cover. She would prefer either food, or lifestyle for the cover, but will consider architecture if it is bangin’…

Remember a little truth about cover shots… they are vertical.

Spread shots are horizontal and the rest of the shots can be whatever you want them to be. The AD will adjust and crop them to fit the layout of the magazine.

This can have people, food, environments… however you want to shoot it to make sure it fits within YOUR mission and portfolio.

One way to upload the images is to create a collage of them like this:



Or if you want to simply display them, use a wide canvas with them inset:


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  1. Sally Bair
    January 5, 2014 at 4:00 pm

    You talked about one on one meetings last Thursday night. Where do we go to set up a time to meet with you?

    • Brady Wolf
      January 8, 2014 at 8:15 pm

      Sally –

      I think Don meant that comment for the “Winter” P52 Group who are wrapping up their first year.


  2. Sally Bair
    January 10, 2014 at 5:03 pm

    What tool did you use to create your collage? If you sent me a link last night, Don, I have yet to receive it. I plan to be on the call tomorrow as well, I think. School for the dogs has been cancelled although I’ve had to reschedule a commitment for today because of surprise bad weather.